"I don’t really know what to do with your grandpa every day. Just meeting his physical needs is already mentally exhausting."

My grandmother’s quiet confession revealed the emotional weight that so many dementia caregivers silently carry. It’s a feeling of being responsible for everything, yet struggling to find meaningful ways to connect in a world where stigma persists.  

As a caregiving partner for my grandfather, I experienced this firsthand. I searched for high-quality, non-overwhelming tools to support him, but the options felt limited and often undignified. From this need, Aegeliss was born.

But I knew passion alone wasn't enough. I dove headfirst into what truly works, taking training in Montessori principles for dementia care and collaborating with the world's leading experts in the field. I also had to learn... well, everything else!

There were countless late nights and moments of uncertainty. It was mostly a lonely journey, and I often heard, "Why create brand new products for elders?" But I never let the doubt win. My reason was always clear: I wanted elders, like my own grandfather, to enjoy the best quality supportive tools and healthy brain activities. I wanted them to feel loved and deeply connected to the world.

And then, prototypes would finally click, and I’d see it in action: smiles on elders’ faces. Positive feedback started pouring in. Those smiles are worth every single challenge.

We are building something new here—a new category dedicated to cognitive wellness for elders. My dream is for Aegeliss to become a generational brand, one that restores dignity, sparks joy, and empowers everyone to live their lives to the fullest.

With love and gratitude,

Ju

Granddaughter, mom of two, and founder of Aegeliss